Curriculum and Course Descriptions - BS in Business Administration

Courses

Credits

Business Foundation

1

Principles of Ethical Management

3

Business Law

3

Research Methods I

3

Organizational Behavior

3

Courses

Credits

Economics

3

Operations Management

3

Research Methods II

3

Marketing

3

Courses

Credits

Accounting

3

Finance

3

Human Resource Management

3

Strategic Management

3

Organizational Change Proposal Presentation

2

BUS 285

BUS 285 BUSINESS FOUNDATIONS 1 credit
This one-credit course provides students with an introduction to the program by highlighting the mission, goals and objectives of Eastern University as well as those of the School of Management Studies. Various diagnostic tests in the areas of writing mechanics, learning styles, professional strengths and personality attributes help the student formulate an action plan for success.

BUS 300

BUS 300 MARKETING 3 credits
This course introduces the student to the broad field of marketing and activity that aims to develop goods and services to satisfy the needs and desires of customers. Marketing decision making in for-profit and not-for-profit organizations emphasizes the analysis of customer needs and desires; segmenting of markets; developing product, promotion, price and distribution strategies; and the relationship among consumers, business and government.

BUS 309

BUS 309 ACCOUNTING 3 credits
This course introduces the student to basic concepts and principles in accounting.  In addition, students are expected to apply these concepts and principles in analyzing the financial health of an organization and devising strategies to ensure ethical decision-making with regard to accounting practices.

BUS 311

BUS 311 PRINCIPLES OF ETHICAL MANAGEMENT 3 credits
The course introduces students to the relationship between business and society and integrates the major themes of this topic with principle concepts related to ethics and management. Students explore and relate their personal ethical values to the complex moral dilemmas faced by managers.

BUS 320

BUS 320 ECONOMICS 3 credits
The course provides students with an understanding of the principles of economics at the micro and macro levels to utilize in managerial decision making.

BUS 321

BUS 321 OPERATIONS MANAGEMENT 3 credits
The course emphasizes the optimum deployment of productive resources in industrial, commercial and institutional settings.  Quantitative analytical techniques are used to explore topics related to decision theory, capacity planning, project management, inventory control and quality control.

BUS 340

BUS 340 HUMAN RESOURCES MANAGEMENT 3 credits
This course analyzes the problems, strategies, and procedures used to assess and manage human resources in organizations. Special attention will be given to: evaluation of abilities and performance; effective recruitment and selection; motivation techniques; and developing human resources.

BUS 350

BUS 350 BUSINESS LAW 3 credits
This course provides a basic understanding of (1) the nature, functions and limitations of law and legal systems; (2) the basic relationship among justice, ethics, legal systems and social structure; and (3) the relationship among society, law and business activity.

BUS 360

BUS 360 FINANCE 3 credits
This course introduces the basic concepts and techniques employed by financial managers. Topics include: the environment in which financial decisions are made; time value of money; concept of value versus price; bond and stock valuation; risk and return; the capital asset pricing model; financial ratios calculations and capital budgeting.

BUS 361

BUS 361 RESEARCH METHODS I 3 credits
This course introduces students to fundamental concepts related to the type of research that will be done through their Organizational Change Proposal. Topics include basic research design and measurement and the strengths and weaknesses of the various approaches available to the organizational problem solver.

BUS 362

BUS 362 RESEARCH METHODS II 3 credits
This course reinforces the concepts introduced in Research Methods I and introduces students to the next phase in analyzing organizational problems. In particular, topics related to data analysis and interpretation will be explored relative to the types of research design a student may choose from after completing their Organizational Change Proposal.

BUS 390

BUS 390 ORGANIZATIONAL BEHAVIOR 3 credits
The behavioral aspects of management are examined at the micro and macro levels. Specific areas of concern such as motivation, decision making, leadership, and conflict resolution are studied both theoretically and experientially.

BUS 480

BUS 480 STRATEGIC MANAGEMENT 3 credits
This course explores the strategic planning process by focusing on in-depth analyses of organizations and their environments. Students integrate material from all other business and related courses to prepare written and verbal analyses of the strategic management of various types of organizations.

BUS 485

BUS 485 ORGANIZATIONAL CHANGE PROPOSAL 2 credits
The OCP is designed for individuals or teams of DCP students to complete a project for an organization that contributes to the organization's business strategy and can be put into immediate development and use. The project may involve assessment, analysis, design, re-design, implementation and/or evaluation. It must make use of the knowledge and tools acquired in the business administration program, and it can use outside resources in addition to those from the program.